Surf Mirissa: Behind the Brand

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‘Small Business Saturday’ or SBS as we call it – is a hallmark event of Tribe, where we celebrate local entrepreneurs who contribute to the Sri Lankan culture and economy. And one such brand is ‘Surf Mirissa’, which is inspired by the popular Sri Lanka destination in the South Coast Mirissa. The ‘Surf Culture’ in Sri Lanka which is centered around South West Coast, is where you’ll find plenty of fun breaks, with lots more non-surf activities to do besides. Sri Lanka is one of the best destinations in the world for beginner and intermediate surfers, whether first-timers or those looking to get to grips with heavier Indian Ocean swells and reefs for the first time.


Since its inception as a clothing brand in 2015, the brand had made serious waves in the Beach Lifestyle clothing in Sri Lanka, appealing to the surfing communities both locally & internationally. The brand gradually evolved its presence from pop-up stores in Colombo to leading retail stores such as Tribe SL at the One Galle Face Mall as well as in several retail stores & restaurants along the South coast destinations in Sri Lanka. Surf Mirissa is now a household name among both urban & suburban communities throughout the island and have expanded subsequently to London & Melbourne, establishing a presence in a number of stores owned by Sri Lankans living in the two cities.


The brand’s chief artisan, Nimesh Yatawara, draws his inspiration from tropical elements of Sri Lanka and the island lifestyle into his designs.


“We are focused on offering fashionable, comfortable and meaningful beach lifestyle inspired clothing in Sri Lanka and beyond. Our vision is to see the brand expand globally, while taking the message of the local surf scene with us. While developing into a more successful brand, we also want to divert attention to popular surf destinations in the country and the community. In and out of the water, we have clothing and gear to fit your lifestyle. Individual expression, an adventurous spirit, authenticity and a passionate approach are all part of the essence of our brand. Include quality, innovation and style, and you have “Surf Mirissa”, he added.


The brand has two significant appeals, the first in a fashion sense catering to a growing trend of beach-inspired clothing in Sri Lanka in recent years and secondly the fact that customers are attracted to the brand’s ‘local emphasis’ and association with promoting Sri Lanka as an ideal surf destination.


Surf Mirissa is also keen to keep its manufacturing local, and with a focus on helping local SMEs. All fabrics are sourced locally and manufactured through SME garment manufacturers based in the Western and Southern Provinces. The brand also has a commitment to preserving the coastal environment and has partnered with locals and authorities to drive beach cleanups in the
Southern and Western Coast, doing its part, even in a small scale, to make sure that Sri Lanka preserves its clean beaches.


Check the new collection of Surf Mirissa on our website. Don’t forget to grab your favorites on the SBS Weekend!
 

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